Okay, clickbait title out of the way. Note: forum trolls need not comment. Below is a summary of the issues & challenges which GC needs to overcome if it is to continue beyond the next year or so. For those of you with an idealistic view of the world, let me be clear. GC is a business, and like any business, must adapt constantly to remain relevant. Prenote for aXed, the intended audience of this post: You are impossible to reach unless it is a head admin, or other member of staff in a perceived "high" position trying to contact you. Hence this post. I'm offering help for free. Help based on my experience founding gaming communities. Please show me, and the rest of the community that you are still a stakeholder here and at the very least acknowledge this feedback, if not the assistance being offered. Okay onto the meat; SEO Spoiler: SEO I've examined the reach and relevance of search results for this community. The perception is not fantastic. There are two main reasons:- - Dated results Most of the search results for video and image content is from 2014/2015, and the content itself is not of high quality. I don't need to go into what perception this creates for GC, it is self explanatory. I would suggest that you encourage content creation by implementing a regular scheme whereby users can submit content monthly for consideration where the best monthly submission wins a prize. This can be in-game items or a discount voucher from the store. At this point, and given the activity within the community, the quality of the produced content is less relevant than creating recent content which appears within SEO and pads out the search results. The side effect of a bigger online presence will attract more players to at least try the server out. This suggestion costs you nothing however will be beneficial. - Forum metatags Only the first 5/6 results are relevant to this community. Fully implement metatags on the forum and allow web crawlers to cache this and fill the first few pages of search results with GC related content. The forums do not make use of meta keywords. In addition to the above suggestions to increase SEO, posts about guildcraft are also similarly dated. An effort to create more content about GC on other third party minecraft related websites will increase SEO however also should provide further reach, a tangiable increase in traffic to the site and minecraft server. Social Media Spoiler: Social Media Here is where GC is missing a big trick. GC doesn't have a social presence whatsoever. Just your personal twitter account axed, which is very rarely updated and doesn't do the job. The first step is to rename the Twitter account GuildCraft_aXed and make it the primary twitter account for the organisation. Then open accounts on any relevent social platforms and leverage whatever reach you have on Twitter to grow the social following. Regular postings on social media is absolutely vital. There are a number of ways in which companies engage with their audiences, however the main way to quickly grow a following is to have competitions or giveaways on the social channels, and advertise them on the main website (these forums). This only works so long as social media continues to publish interesting and engaging content. Below are two suggested tools which allow content to be scheduled in advance and posted automatically, so that content plans can be developed and pushed with ease. I can understand the issues surrounding who has control to social media accounts. Risks can be negated using tools such as socialsprout or hootsuite. These also offer the scheduling of posts for a more hands off approach when creating regular content to publish. The additional benefit of a strong social media presence is to provide ad hoc updates to the community for issues such as server downtime, or unexpected events separate from the website. Perhaps partnering up with other companies to provide giveaways is a good idea. Further to my general offer of assistance, I am willing to reach out to my industry contacts to see if something can be arranged, DM if interested. An updated brand kit would also be beneficial. However this involves financial cost and I'm not quite sure whether you are willing to spend any money in improving your social media presence. -Discord I know that you have plans to unify the several discord communities into a single server. Great idea, it removes the segmentation of the community. I am however very apprehensive regarding how the roles are going to be defined, and the structure of the server itself. Also moderation, I would suggest you implement modmail or similar bot. Nothing more to say on this matter, however if you want anything further on how this can be best implemented then please let me know. User Retention Spoiler: User retention Minecraft is unique in the way that it attracts younger users, when these users become older they tend to move on. Minecraft on PC as a whole is a smaller market segment now than it was a few years ago, however it is still very popular. GC is failing to capitalise on anything to increase player counts and retain old members. This is called churn. There are as many retention schemes as there are ideas which you have to come up with. I love these kinds of brainstorming sessions however the community can also be asked for ideas. Here are a few suggestions from me: - Creating a group of players per subserver who are coached to welcome and settle new players who join the server. This is not a new staff role, rather a community of existing players who would meet whatever criteria is decided, and are willing to assist. This group of players can be incentivised through in-game rewards. - Create seasons on the servers, with a pre-announced specific start and end date. Periodic rewards for reaching certain targets in-game (not aided by p2w). - Create a referral program. Ask users to invite their friends (this can be tracked by discord invites, and linking discord ID's to MC names to track their playtime. These plugins already exist). After a user has invited x amount of players they are rewarded. -Rework the voting scheme, ideally implementing my earlier suggestion: https://www.guildcraft.org/threads/monetisation-of-the-server.79894/ - Implement a schedule of regular events on every subserver. I will cover this more in another section later on. There are many, many more ideas which can be considered but I don't want to make this section too long.